Promotion Guide

Partnership Sales

Partnership sales are defined as sales where a subscription or single copy of a magazine is included with the sale of another product or service. The consumer must be informed of the magazine inclusion, its value, and the fact the value is deductible (or refundable) from the package price if the magazine is declined. See also Rule F 2.6 Partnership Sales.

Qualification Elements for all Partnership Sales Transactions

• Primary Purchase
• Limitation
• Notice of Magazine Inclusion
• Notice of Deductibility
• Notice of Refund
• Refund Instructions to Consumer
• Refund Process for Consumer
• When A Choice of Multiple Titles Is Offered
• Continuous Service

Subscription Sales: Additional Requirements

• Phone Sales
• Retail Sales
• Internet Sales
• Catalog/Direct Mail

Examples of Promotional Material for Subscription Sales

• Phone Sales
• Retail Sales
• Internet Sales
• Catalog/Direct Mail

Single-Copy Sales (Additional Requirements & Example)

Please note:
Magazines bundled with hotel stays, transportation services, and cable television services shall be subject to ABC’s policy for subscriptions and single copies sold with other services. See ABC’s Policy Regarding the Sale of Carrier Delivery Circulation and Single Copy Sales of Newspapers, Sale of Subscriptions and Single Copy Sales of Magazines and Farm Publications with Other Services.

You may request a pre-evaluation of your partnership sales programs by your ABC Publisher Relation Manager. When doing so, please complete and submit the Partnership Sales Pre-Evaluation form (Microsoft^® Word^® document).