Phone Sales

• The text of the phone script (inbound and outbound) must include specific reference that a magazine subscription is included in the purchase of the product or service, the title of the magazine, the term of the subscription and value of the subscription. The notice must be clear and conspicuous.
  
  
• The text of the phone script (inbound and outbound) must remind the consumer that the magazine may be declined and provide information on how refund information will be provided.
  
  
• If the customer service representative on the phone collects the subscriber's address for automatic start of the subscription, a separate notice must be sent to the consumer. This notice must remind the consumer that a magazine subscription is included with the purchase, the title, the term of the subscription, and the subscription value. They must also be provided clear instructions on the necessary process to decline the subscription and obtain a refund.
  
  
• If the customer service representative on the phone does not collect the subscriber's address, a notice must be delivered with the product or service ordered (or sent separately within 10 days of order fulfillment) reminding the subscriber that a subscription is included with the purchase, the title, the term of the subscription, and the subscription value. The notice must include a form for the consumer to complete and submit to start the subscription as well as clear instructions on the necessary process to decline the subscription and obtain a refund.

Retail Sales

• There must be a point-of-purchase notice to the consumer that a magazine subscription is included in the purchase of the product or service, the title of the magazine, the term of the subscription and the value of the subscription.
  
  
• Promotional materials at the point-of-purchase must inform the consumer that the magazine may be declined and provide information on how refund information will be provided.
  
  
• If the retailer collects the subscriber's address for automatic start of the subscription, a separate notice must be provided to the consumer at the point of sale or mailed to the consumer. This notice must remind the consumer that a magazine subscription is included with the purchase, title, the term of the subscription, and the subscription value. They must also be provided clear instructions on the necessary process to decline the subscription and obtain a refund.
  
  

• If the retailer does not collect the subscriber's address, a notice must be delivered with the product or service ordered or purchased (or sent separately within 10 days of order fulfillment) reminding the subscriber that a subscription is included with the purchase, the title, the term of the subscription, and the subscription value. The notice must include a form for the consumer to complete and submit to start the subscription as well as clear instructions on the necessary process to decline the subscription and obtain a refund.

Internet Sales

• The initial Web page where the product or service is first advertised for purchase must include specific reference to the inclusion of the magazine subscription. This notification must be clear and conspicuous.
  
  
• The Web page where the consumer selects a product or service for purchase must restate the inclusion of the magazine. This notification must be clear and conspicuous.
  
  
• On the “shopping cart” page, the consumer must be fully informed (in a clear and conspicuous manner) of the following:
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  • Inclusion of the magazine subscription
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  • Title of the magazine included
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  • Term of the subscription
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  • Subscription value
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  • The opportunity to decline the subscription, and that a refund for the subscription value may be obtained if the magazine is declined.
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  • Link to refund instructions or instructions for obtaining a refund.

Catalog/Direct Mail

• Direct mail or catalog materials must include specific references that a magazine subscription is included in the purchase of the product or service, the title of the magazine, the term of the subscription and value of the subscription. The notice must inform the consumer that the magazine may be declined, a refund may be obtained and provide instructions on how refund information will be provided. The notification must be clear and conspicuous.
  
  
• If the direct mail purchase collects the subscriber’s address for automatic start of the subscription, a separate notice must be sent to the consumer. This notice must remind the consumer that a magazine subscription is included with the purchase, the title, the term of the subscription, and the subscription value. They must also be provided clear instructions on the necessary process to decline the subscription and obtain a refund.
  
  
• If the direct mail purchase does not initiate an automatic start to the subscription, a notice must be delivered with the product or service ordered (or sent separately within 10 days of order fulfillment) reminding the subscriber that a subscription is included with the purchase, the title, the term of the subscription, and the subscription value. The notice must include a form for the consumer to complete and submit to start the subscription as well as clear instructions on the necessary process to decline the subscription and obtain a refund.