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Consumer Magazine Support Center
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New Opportunity to Test Circulation Marketing Programs

Board endorsed at July 2008 meeting

To provide greater marketing flexibility to consumer magazines, the board agreed to allow publishers the opportunity to test new circulation marketing programs that are not currently available due to a lack of ABC qualification standards, provided the following guidelines are met:

  • The publisher provides ABC advance notification of the program prior to its launch.
  • The program does not violate any current ABC rules.
  • The test phase does not exceed 12 months.
  • The publisher provides ABC with all requested audit documentation.
  • Circulation generated during the test is reported as verified or analyzed non-paid on ABC reports.
  • If the circulation can be audited and the results are favorable, any new business generated under the program will qualify under the appropriate circulation category (i.e., paid, verified or analyzed non-paid).

The ABC board will review these programs and any audit results at each of its meetings to determine how these programs are going.

A pre-notification form is available online along with detailed information about what we will need to review these new circulation-marketing programs.



Updated 8/18/08