Rules & ResourcesNewspaper Support Center
Home-Delivery Promotions Guide—U.S. Newspapers (Effective October 1, 2010)
Charitable Donations
A newspaper may decide to donate a portion of the consumer’s subscription purchase price to a charitable organization and use this as an incentive to generate home-delivery circulation.
A newspaper may not use revenue from subscription sales to generate funds for Newspapers in Education.
Pricing
When a subscription to the newspaper is sold where the consumer is informed that a portion of the purchase price will be donated to a charity, the amount paid by the consumer must be no less than one cent plus the amount presented to the consumer as a donation. See Rule C 5.7 Subscriptions Involving Charitable Donations
Promotional Material
All promotional material must:
- State the term and frequency of the subscription.
- State the purchase price.
- Indicate the specific amount of the donation and name of charity.
- Reflect a qualifying price
Examples
