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Home-Delivery Promotions Guide—U.S. Newspapers (Effective October 1, 2010)

Gift Subscriptions

A gift subscription is defined as a subscription purchased by an individual for another individual as a normal expression of friendship. The same individual may purchase gift subscriptions up to a quantity of 50.

Quantities of 50 gift subscriptions or more, purchased by a single individual, shall be considered third-party sales. Subscriptions ordered by a business entity to promote their professional or business interests, at any quantity, shall not be considered gift subscriptions. Rather, the copies are classified as either verified or unpaid, whichever is appropriate. (See Verified Circulation Guide.)

Pricing

If a single gift subscription is purchased, then the subscription must be paid for at no less than one cent each, net of all considerations.

When two or more subscriptions are purchased in a single sale, then the promotion must also offer the sale of a single subscription for at least one cent less than the multiple sale price.

Promotional Material

All promotional material must:

  • Identify the number of subscriptions in the sale.
  • State the term and frequency of each subscription.
  • State the purchase price.
  • Reflect a qualifying price.
  • Exclude any reference to any of the subscriptions as being free, no additional cost, bonus, or other synonymous language.

Examples



See also multiple subscriptions to the same newspaper.


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