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Home-Delivery Promotions Guide—U.S. Newspapers (Effective October 1, 2010)

Previous Sunday

The program commonly referred to as the previous Sunday program is one where a consumer is offered a copy of the most recent Sunday paper with the purchase of a new subscription. This Sunday is additional to any Sunday copies included in the new subscription term.

Qualification

For the previous Sunday to be claimed as paid circulation, the following requirements must be met:

  • Must be offered to only new subscribers.
  • The consumer must take affirmative action to accept the previous Sunday copy (opt-in).
  • The previous Sunday may not be reported as free, no additional cost, bonus, or other synonymous language.

Pricing

For the previous Sunday to be claimed as paid circulation, the consumer must pay at least one cent for the new subscription, plus no less than one cent for the additional Sunday, net of all considerations.

Promotional Material

All promotional material must:

  • State the term and frequency of the new subscription.
  • Require the subscriber to take affirmative action to accept the previous Sunday (opt-in).
  • State the purchase price for the new subscription.
  • Reflect a qualifying price.
  • Exclude any reference to the previous Sunday as being free, no additional cost, bonus, or other synonymous language. Rather, state the cost of the previous Sunday is included in the price of the subscription.

Example


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