Rules & ResourcesNewspaper Support Center
Home-Delivery Promotions Guidebook—U.S. Newspapers (Effective April 1, 2009 to September 30, 2010)
Definitions
Home Delivery
Home-delivery circulation is defined as subscriptions purchased by individual consumers for personal use. A subscription is defined as the purchase of more than a single issue of a newspaper, either in print or electronic format.
Home-delivery copies are often delivered to subscribers in one of the following methods:
- Carrier: Individual that delivers the newspapers on foot
- Motor Route: Individual that delivers the newspapers via a motor vehicle
- Mail: Copies delivered via the United States Postal Service
- Electronic Editions: copies delivered electronically. See also Electronic Edition Guidebook.
Paid Circulation
ABC defines paid circulation as subscriptions and single copies paid at an amount of at least one cent, net of all considerations.
While Rule C 1.1 Paid Circulation Defined is the primary rule defining paid circulation, it is not the only ABC rule a newspaper must consider when creating home-delivery promotions. Rules also exist governing premiums, combination sales, frequency conversions, etc. Therefore, a newspaper must consider all other pricing rules applicable to the program they are developing.
For requirements related to a specific initiative, please click on one of the links below. If you are developing an initiative that is not listed, please contact your Publisher Relations manager.
Apartment Programs
Charitable Donations
Combination Sales
Contests
Discounts
Easy Pay Programs
Free: Part of a Single Subscription Term Stated as Free
Frequency Conversions (Upgrades)
Gift Subscriptions
Joint Distribution Agreement
Multiple Subscriptions to the Same Newspaper
Premiums
Previous Sunday
Sale of a Subscription with Other Services
Subscriber Loyalty Programs
Subscriptions Purchased with Award Points
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