Rules & ResourcesNewspaper Support Center
Home-Delivery Promotions Guidebook—U.S. Newspapers (Effective April 1, 2009 to September 30, 2010)
Previous Sunday
The program commonly referred to as the previous Sunday program is one where a consumer is offered a copy of the most recent Sunday paper with the purchase of a new subscription. This Sunday is additional to any Sunday copies included in the new subscription term.
Qualification
For the previous Sunday to be claimed as paid circulation, the following requirements must be met:
- Must be offered to only new subscribers.
- The consumer must take affirmative action to accept the previous Sunday copy (opt-in).
- The previous Sunday may not be reported as free, no additional cost, bonus, or other synonymous language.
Pricing
For the previous Sunday to be claimed as paid circulation, the consumer must pay at least one cent for the new subscription, plus no less than one cent for the additional Sunday, net of all considerations.
Promotional Material
All promotional material must:
- State the term and frequency of the new subscription.
- Require the subscriber to take affirmative action to accept the previous Sunday (opt-in).
- State the purchase price for the new subscription.
- Reflect a qualifying price.
- Exclude any reference to the previous Sunday as being free, no additional cost, bonus, or other synonymous language. Rather, state the cost of the previous Sunday is included in the price of the subscription.
Reporting
Circulation generated from the new subscriptions (inclusive of all previous Sunday sales where the consumer took affirmative action to accept it) is reflected in Paragraphs 1A and 2, and of the ABC Publisher’s Statement.
In Paragraph 1A, the circulation is classified as Home Delivery under Paid for by Individual Recipients.
In Paragraph 2, the circulation is classified as Home Delivery, based on the specific ABC zone where the copies are delivered to the subscriber.
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