, including definitions, reporting and opt-out requirements are available on ABC’s Web site, as well as
to report in Paragraphs 6a and 6b.
Q: Where can I find out more information about ABC’s sponsored sales guidelines? I’d also like to know more about sponsored sales recipient notification guidelines.
A: ABC’s sponsored sales guidelines, including qualification and reporting, are posted on the ABC Web site.
Effective Jan. 1, 2007, ABC’s sponsored sales rules require that recipients of sponsored sales copies be informed of the purchaser in the transaction.
Q: Where can I learn more about partnership sales—both deductible and non-deductible?
A: More information about deductible partnership sales, including definitions, reporting, evaluation forms and audit standards, is available on the ABC Web site.
At its November 2006 meeting, the ABC board of directors voted unanimously to modify the rules surrounding partnership sales and eliminate the non-deductible partnership sales circulation category effective July 1, 2007.
Q: How can I find out what happened at the latest ABC board of directors meeting?
A: The ABC board of directors meet three times a year—in March, July and November.
On the Tuesday following each board meeting, ABC issues a press release and a complete board actions summary to its members and the media. Both documents are posted in ABC’s virtual pressroom.
ABC’s Publisher Relations department also posts board-ruling explanations following each meeting.
Q: What is ABC Rapid Report and how do I participate?
A: ABC Rapid Report is an online tool that allows consumer magazine publishers to voluntarily report their top-line circulation data on an issue-by-issue basis within weeks of the on-sale date.
Publishers do not need to enroll in the service, they can simply access the tool via the Online Rapid Report Filing section of the Web site.
To learn why publishers and advertisers feel that Rapid Report is vital to the magazine, read our Point of View series.
