About ABC
- What types of organizations are members of ABC?
ABC membership is made up of publishers (newspapers, consumer magazines, business publications and farm publications), advertisers and advertising agencies (any business that purchases advertising) and associate members (academic institutions, lawyers, fulfillment houses and consultants).
A complete list of ABC’s members is available on our website.
- Why do advertisers and advertising agencies belong to ABC?
Media buyers belong to ABC because they demand accountability and transparency for their valuable ad dollars. Media buyer support enables ABC to uphold circulation standards, auditing methods and reporting procedures for media evaluation. It is the support of our buyer members that encourages publishers to undergo regular media audits.
- How do I become a member?
- Does ABC offer any training programs for its members?
- What topics are covered in ABC’s Professional Development on-demand training?
The on-demand training modules are a recent addition to ABC’s ongoing training programs that also include webinars, on-site workshops and custom training classes. Each module is a self-contained lesson that allows media buyers to learn or review a specific ABC topic in an interactive environment. The modules are available for free on ABC’s website. Most sessions are just five to seven minutes and include an instructional slideshow with voiceover. Corresponding handouts are also available. Topics range from verified circulation to ABC’s Insert Verification Service to e-Data analysis tools.
- How can I find out what happened at the latest ABC board of directors meeting?
The ABC board of directors meet three times a year—in March, July and November.
On the Tuesday following each board meeting, ABC issues a press release and a complete summary of board actions to its members and the media. Both documents are posted in ABC’s virtual pressroom.
- Who is on ABC’s board of directors?
The ABC board of directors is made up of 38 members; 20 from the advertiser and advertising agency divisions and 18 from the publisher divisions.
ABC also has several media buyer and publisher committees that provide valuable input and feedback to the board of directors.
- Who is on the Magazine Buyers’ Advisory Committee and Newspaper Buyers’ Advisory Committee? How do advertising committees work?
ABC’s buyer committees provide valuable input and feedback on ABC rules, guidelines, and products and services. These committees review the relevant topics and make recommendations directly to the ABC board of directors.
Committee rosters for the MBAC and NBAC are both available online.
- Do you have a roster of ABC members?
- How can I stay informed of ABC news?
ABC Connection is the place where ABC members and industry personnel gather to connect with ABC and ABC Interactive, read about the latest rule changes and product updates, peruse industry news articles from around the Web, browse member case studies and just generally stay informed about the most recent trends and current topics affecting the print and interactive media industry. Read ABC's NewsBulletin blog, follow us on Twitter, join our group on LinkedIn and subscribe to ABC's e-mail updates.
- Who do I contact at ABC?
A complete list of departmental contacts is available on ABC’s website.
- I’d like to promote my ABC membership, is there a logo I can use?
Rules & Resources