Third-Party Sales Guidelines - U.S. Newspapers

RECIPIENTS

Target Audience

Once an eligible purchaser has agreed to buy newspapers to promote its business interest, there is likely a specific group of individuals the newspapers will be directed to.

The target audience, determined by the purchaser, should align directly with the reason it is buying newspapers.

Examples:

• Sarah Jones, realtor, may wish to purchase eight-week subscriptions for new homeowners who purchased a home with her assistance.
  Target Audience: new homeowners who used the services of Sarah Jones, realtor.
  
  
• Tony’s Restaurant may wish to purchase newspapers to give away to patrons who purchase a value meal.
  Target audience: current patrons of the restaurant.
  
  
• Jim’s Auto Dealership may want to increase its sales by contacting all residents in a specific geographic area.
  Target audience: current residents
  
  
• A golf equipment store may wish to purchase copies to obtain new customers.
  Target audience: golfers
  
  
• Subscriber vacation donations are obtained by the publication so newspapers can be provided to hospital patients.
  Target audience: hospital patients