Third-Party Sales Guidelines - U.S. Newspapers

REPORTING

For U.S. newspapers, reporting of third-party sales shall be made as follows:

• Paragraph 1: Average Paid Circulation for the period
  • Included in the “Core Newspaper” figure
  
  
  
• Paragraph 1A: Average ‘Other Paid’ Circulation for the period.
  • Averages delineated between programs where cash or barter were received
    • Third-Party Sales
    • Third-Party Sales – Payment Made With Barter
  
  
  
• Paragraph 2: Average paid circulation for the period, by ABC defined geographic zone
  • Averages within each zone are delineated between those program where cash vs. where barter was form of payment
    • Third-Party Sales
    • Third-Party Sales – Payment Made With Barter
  
  
  
• Paragraph 6A: Additional Analysis of ‘Other Paid’ Circulation
  • Average third-party sales circulation
  • Disclose four largest categories of third-party sales by volume
    • Based on distribution locations (not purchaser)
    • Excess placed into ‘Other’ subcategory
    • List of Available Reporting Categories
  
  
  
• Paragraph 6 Explanatory
  • Any individual program that generates a volume of newspapers equitable to an average of 250 copies or more for the Publisher's Statements, for any day of the week, will be annotated in the Explanatory Paragraph.
  
  
  
• Prototype Newspaper Report Formats