Electronic Editions—U.S. Newspapers

Tips for a Successful Electronic Edition Program

Do have your electronic edition product (if non-replica) reviewed by an ABC Publisher Relations manager. For a complimentary review, forward a copy of your print edition and access to your electronic edition to your Publisher Relations Manager.

Do send your electronic edition circulation initiatives to your Publisher Relations Manager for review. When sending a program for review, please be sure to include a mock-up of the actual promotional piece you intend to use (telemarketing script, direct mail piece, Internet page link, advertisement, etc.).

Do check your electronic edition circulation volume to see if you will need to file an SDR in addition to the Publisher’s Statement. An SDR is optional for newspapers not meeting the requirements noted earlier in the Reporting section.

Do purge your subscriber file if you use the “push” method of delivery. Copies delivered and “bounced back” may be claimed as paid circulation for another four days for weekly newspapers and 10 days for daily newspapers. After that, the subscriber must be removed from the file.

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