Extra Editions

From time to time events occur that cause newspapers to see an opportunity to provide their customers with the most up-to-date information. Events such as the Shuttle Columbia situation is an example of the type of event that has caused newspapers to print an extra edition. Events do not need to be national in scope. Situations do arise that are locally focused where only one newspaper may publish an extra to meet their specific customer needs.

ABC has begun to receive calls regarding the publication of an extra edition should world events escalate to the point where newspapers see a need to 'get out' information before their next regularly scheduled edition.

An extra edition is an edition of the newspaper published more than an hour before or more than an hour after the normal press run. These copies may be claimed as paid circulation provided the following requirements are met:

1. The extra product must be in compliance with Bureau Rule C 2.4 Separate Editions. This rule requires the masthead properly identify the newspaper. No minimum editorial or advertising content is required.
2. Newspapers must be purchased at not less than 25 percent of basic single-copy prices. For a home-delivered extra to be claimed as paid circulation, the subscriber must pay a qualifying amount IN ADDITION to the money currently on deposit for their subscription. The current funds on deposit with the newspaper may not be used to cover the cost of an extra.
3. Circulation from extras should be included in the averages for the day the edition is dated. If a newspaper does not regularly publish on a day an extra is published, the circulation for the extra may be claimed in the averages for the next regularly published day.
4. All extra editions must be disclosed in Paragraph 6 - Explanatory on all ABC reports. This disclosure includes date of the extra edition, reason for occasion, number of copies sold, description of advertising carried.

Please note that extra editions may not be used to fulfill Newspapers in Education or Third-Party Sales orders. Copies used to fufill these orders must be the complete newspaper.

If you have any questions regarding extra editions, please contact your publisher relations manager at 847-605-0909.

C 2.8 Extras

(a) Any edition issued in addition to the regular editions and which is published more than an hour before or an hour after the normal press schedule shall be considered an extra. The last regular press schedule of the day in a previous week corresponding to the day on which the extra is run shall be considered the normal press schedule.

(b) To qualify as paid circulation an extra of a daily newspaper must be sold at qualifying prices and comply with C2.4 Separate Editions.

(c) The sales of extra editions shall be included in the circulation of the day for which they are dated. Extra editions of weekday newspapers issued under Sunday date line shall be included in the circulation for the Monday following.

(d) A complete explanation shall then be included stating the occasion for the extra editions, the number of sales made for each extra edition, the average for the period affected, whether all advertising was carried, and if not, the extent to which it was.

C 2.4 Separate Editions

(a) The circulation of a separate edition of a member newspaper may be included in the paid circulation of the member in ABC Publisher's Statements and Audit Reports, subject to the following conditions:

(1) If a member newspaper identifies the city or cities of publication in the front page logotype or running date line, all editions should identify the same city, or cities, of publication.

(2) Editions or portions of the newspaper's distribution may show on the front page a name other than the name under which ABC membership is held provided the logotype of the member is shown in a manner consistent with the member's basic logotype on all editions, and the term "edition" is consistently shown on each edition and both are clearly legible.

(3) If in the judgment of the managing director, differences exist in the identification of an edition sufficient to create the appearance of a separate publication, separate membership in the Bureau will be required.

(b) A newspaper in which advertising is regularly sold separately for regional portions of the total circulation may report the average distribution for each regional portion in the explanatory paragraph of Publisher's Statements and Audit Reports.