Flyer Distribution Verification Service (Canada)– Endorsed March 2007

At the March 2007 meeting, the board of directors endorsed a new program for Canadian members called the Flyer Distribution Verification Service (FDVS). ABC formally launched the program on March 21, 2007.

FDVS was designed to meet the unique needs of Canada’s flyer distribution market. It provides advertisers with the assurance that their valuable flyers are properly handled and distributed by publishers.

The FDVS testing is conducted during a newspaper’s annual circulation audit.

For more information about this service including a fact sheet, list of current participants, an audit overview, report prototype, costs and enrollment, please visit: http://www.accessabc.com/services/fdvs.htm.

Posted 04/04/07