Home-Delivery Promotions Guidebook—U.S. Newspapers

This guide is intended to explain and clarify the rules and guidelines governing promotions for U.S. newspapers that generate circulation to be classified as individually paid home delivery on ABC documents, regardless if the subscription is delivered in print or electronic format.

This guide is not intended to be all-inclusive, but provides general guidance on the most common home-delivery initiatives. It is effective as of the posting date noted at the bottom of each Web page.

Simply click on a topic below for guidance on ABC rules and guidelines, explanations and examples.

it is the publishers’ responsibility to ensure their home-delivery promotions are executed in compliance with all ABC rules and guidelines. Upon request, ABC’s Publisher Relations department provides a confidential review of members’ programs. To take advantage of this review or if you are developing an initiative that is not addressed in this guide, please contact your Publisher Relations manager.

Updated 07/17/07