Rules & Resources
Newspaper Support Center

Home-Delivery Promotions Guidebook—U.S. Newspapers

Definitions


Home Delivery

Home-delivery circulation is defined as subscriptions purchased by individual consumers for personal use. A subscription is defined as the purchase of more than a single issue of a newspaper, either in print or electronic format.

Home-delivery copies are often delivered to subscribers in one of the following methods:

Basic Prices

A basic price is the price that anyone can purchase a subscription from the newspaper at any time. A newspaper establishes its own basic prices and discloses them in Paragraph 5A of the Publisher’s Statement.

Basic prices may be established for the following methods of distribution:

  • Mail
  • Home Delivery
  • Motor Route
  • Single Copy

Within each of these categories, one basic price may be established for each of the following:

  • ABC zone (city zone, retail trading zone, newspaper designated market, etc.)
  • Frequency of delivery (Sunday-only, seven-day, weekend-only, etc.)
  • Term (various subscription lengths such as one-month, 13-weeks, one-year, etc.)

Basic prices may not be established for specific editions of the newspaper or based on payment method.

See also Rule C 1.2 Prices.

Paid Circulation

ABC defines paid circulation as subscriptions and single copies paid at an amount of at least 25 percent of basic prices, net of all considerations.

While Rule C 1.1 Paid Circulation Defined is the primary rule defining paid circulation, it is not the only ABC rule a newspaper must consider when creating home-delivery promotions. Rules also exist governing premiums, combination sales, frequency conversions, etc. Therefore, a newspaper must consider all other pricing rules applicable to the program they are developing.

For requirements related to a specific initiative, please click on one of the links below. If you are developing an initiative that is not listed, please contact your Publisher Relations manager.

Apartment Programs
Charitable Donations
Combination Sales
Contests
Discounts
Easy Pay Programs
Free: Part of a Single Subscription Term Stated as Free
Frequency Conversions (Upgrades)
Gift Subscriptions
Joint Distribution Agreement
Multiple Subscriptions to the Same Newspaper
Premiums
Previous Sunday
Sale of a Subscription with Other Services
Subscriber Loyalty Programs
Subscriptions Purchased with Award Points


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