Home-Delivery Promotions Guidebook—U.S. Newspapers

Easy Pay Programs

Easy Pay programs are defined as those programs where a subscriber pays for the subscription on a continuous basis through the automatic billing to a debit or credit card. The subscriber will continue to receive delivery of the newspaper until they contact the newspaper to cancel service or future payment (billing).

Easy Pay programs are subject to all the same ABC rules and guidelines as any other home-delivery offers including premiums, discounts, combination sales, etc. Therefore, if you are considering a home-delivery promotion for Easy Pay, please see the topic below that addresses the type of program you will be initiating.

Apartment Programs
Charitable Donations
Combination Sales
Contests
Discounts
Free: Part of a Single Subscription Term Stated as Free
Frequency Conversions (Upgrades)
Gift Subscriptions
Joint Distribution Agreement
Multiple Subscriptions to the Same Newspaper
Premiums
Previous Sunday
Sale of a Subscription with Other Services
Subscriber Loyalty Programs
Subscriptions Purchased with Award Points

REMINDER:
Basic prices may not be established specifically for Easy Pay subscriptions. The home-delivery basic prices that are established for the newspaper are the basic prices from which all home-delivery circulation is measured for qualification. See basic prices.

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