Rules & Resources
Newspaper Support Center

Home-Delivery Promotions Guidebook—Canadian Newspapers

Discounts

A newspaper may choose to sell subscriptions at a price discounted from basic prices to encourage consumers to buy the newspaper.

Pricing

Subscriptions of the newspaper may be sold at a price of at least once cent, net of all considerations.

See the definition of paid circulation.

Promotional Material

All promotional material must:

  • State the term and frequency of the subscription.
  • State the purchase price.
  • Reflect a qualifying price.

Example—Discounts

Reporting

Circulation generated from discounted subscription sales is classified as Home Delivery on the ABC Publisher's Statement.

Canadian Publisher's Statements delineate between circulation sold at 50 percent or more of basic prices and circulation sold at less than 50 percent of basic prices.

The price classification for discounted subscriptions is based on the subscription price offered to the consumer.

  • If the price offered for the subscription is 50 percent of more of basic prices, the circulation is included in Paragraph 1A.
  • If the price offered for the subscription is less than 50 percent of basic prices, the circulation is included in Paragraph 1B, with further disclosure ini Paragraph 1G.

In Paragraph 2, the circulation is classified in the proper reporting zone based on where the copies are delivered to the subscriber.

Paragraph 6 lists all reduced prices at which the subscriptions were sold. This listing includes the frequency, term and price at which the subscriptions were purchased.


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