Rules & Resources
Newspaper Support Center

Home-Delivery Promotions Guidebook—Canadian Newspapers

Previous Sunday

The program commonly referred to as the previous Sunday program is one where a consumer is offered a copy of the most recent Sunday paper with the purchase of a new subscription. This Sunday is additional to any Sunday copies included in the new subscription term.

Qualification

For the previous Sunday to be claimed as paid circulation, the following requirements must be met:

  • Must be offered to only new subscribers.
  • The consumer must take affirmative action to accept the previous Sunday copy (opt-in).
  • The previous Sunday may not be reported as free, no additional cost, bonus, or other synonymous language.

Pricing

For the previous Sunday to be claimed as paid circulation, the consumer must pay at least one cent for the new subscription (inclusive of the previous Sunday), net of all considerations.

Promotional Material

All promotional material must:

  • State the term and frequency of the new subscription.
  • Require the subscriber to take affirmative action to accept the previous Sunday (opt-in).
  • State the purchase price for the new subscription.
  • Reflect a qualifying price.
  • Exclude any reference to the previous Sunday as being free, no additional cost, bonus, or other synonymous language. Rather, state the cost of the previous Sunday is included in the price of the subscription.

Example—Previous Sunday

Reporting

Circulation generated from new subscriptions inclusive of a previous Sunday is classified as Home Delivery on the ABC Publisher’s Statement.

Canadian Publisher's Statements delineate between circulation sold at 50 percent or more of basic prices and circulation sold at less than 50 percent of basic prices.

The price classification for new subscriptions inclusive of a previous Sunday is based on the subscription price offered to the consumer.

  • If the price offered for the subscription is 50 percent or more of basic prices, the circulation is included in Paragraph 1A.
  • If the price offered for the subscription is less than 50 percent of basic prices, the circulation is included in Paragraph 1B, with further disclosure in Paragraph 1G.

In Paragraph 2, the circulation is classified in the proper reporting zone based on where the copies are delivered to the subscriber.


<< Return to main Home-Delivery Promotions page