Rules & ResourcesNewspaper Support Center
Single-Copy Promotions Guidebook—Canadian Newspapers
Table of Contents
- Definitions
- Single Copy
- Basic Prices
- Paid Circulation
- Back Copies
- Charitable Donations
- Coffee and Newspaper Concept
- Combination Sales
- Contests
- Discounts
- Extra
- Premiums
- Sale of Single Issues with Announcements
- Two Single Issues of the Same Newspaper Sold as a Package
- All Examples
- For the Audit
See also:
This guide is intended to explain and clarify the rules and guidelines governing promotions for Canadian newspapers that generate circulation to be classified as single copy on ABC documents.
This guide is not intended to be all-inclusive, but provides general guidance on the most common single-copy initiatives. It is effective as of the posting date noted at the bottom of each Web page.
Simply click on a topic below for guidance on ABC rules and guidelines, explanations and examples.
It is the publishers’ responsibility to ensure their single-copy promotions are executed in compliance with all ABC rules and guidelines. Upon request, ABC’s Publisher Relations department provides a confidential review of members’ programs. To take advantage of this review or if you are developing an initiative that is not addressed in this guide, please contact your Publisher Relations manager.
Posted 08/03/07