Single-Copy Promotions Guidebook—Canadian Newspapers

Discounts

A newspaper may choose to sell its single issues at a price discounted from basic prices to encourage consumers to buy the newspaper.

Pricing

Single-issue sales of the newspaper may be sold at a discount of at least one cent.

See the definition of paid circulation.

Promotional Material

All promotional material must:

• State the selling price of the newspaper.
• Reflect a qualifying price.

Example—Discounts

Reporting

Circulation generated from discounted single-copy sales is classified as single copy on the ABC Publisher's Statement.

Canadian Publisher's Statements delineate between circulation sold at 50 percent or more of basic prices and circulation sold at less than 50 percent of basic prices.

The price classification for discounted single-copy sales is based on the price offered to the consumer.

• If the price offered for the newspaper is 50 percent or more of basic prices, the circulation is included in Paragraph 1A.
  
  
• If the price offered for the newsapaper is less than 50 percent of basic prices, the circulation is included in Paragraph 1B, with further disclosure in Paragraph 1G.

In Paragraph 2, the circulation is classified in the proper reporting zone based on where the copies were purchased by the consumer.