2.11 Paid Circulation Defined

Effective October 1, 2010

A publication with paid circulation is hereby defined to be one of which 70 percent or more of the total distribution during a regular six-month Publisher's Statement period (ended March 31 or September 30 for all newspapers and June 30 or December 31 for all magazines and farm publications published outside of Canada) (ended March 31, June 30, September 30 or December 31 for farm publications published in Canada and all business publications) qualifies as paid circulation under the standards of the Bureau. For newspapers, verified circulation third party sales are to will be excluded from paid circulation for membership eligibility purposes but should be included in the calculation as an element of total distribution. For business publications also see Bylaw 2.2(d)(1)(b).