C 11.1 Optional Analysis

Effective October 1, 2010

Newspapers wishing to provide an analysis of distribution, which does not qualify as paid or verified circulation may, do so on a format approved by the ABC Board of Directors. Elements of circulation which are eligible for such an analysis include: Other Sales and Third Party Sales (not eligible for inclusion in paid circulation); and Non-Paid Distribution. The analysis may be of any or all of these circulation elements.

If this optional analysis is not made, these circulation elements shall be reported as "Average Unpaid Distribution" or "Third Party Sales," whichever is applicable.

With the exception of Third Party Sales, these "Other Circulation Elements" shall be limited to thirty percent of total (net) distribution within a postal code.

C 11.2 Other Analyzed Distribution

Effective October 1, 2010 (Entire rule eliminated)

(a) Distribution classified as "Other Sales" shall include only copies distributed to individuals for which the recipient has ordered and made payment for a specific term and frequency.

(b) To qualify as "Other Sales," the recipient must pay a positive amount, net of the value of all other inducements or considerations.

(c) The publication must include as an analysis of "Other Sales" information regarding the price at which the subscription/single copy purchase was made, a calculation of the price relative to the publication's "basic price" for the same term and frequency, and the amount of sales generated in the reporting period at the price. The analysis shall be of all prices offered during the period.

(d) The publication shall also include an analysis of all inducements such as premiums, combination sales, etc. which were offered during the period. This analysis shall include the price paid by the purchaser, the value of the "inducement" offered, and the net amount paid (total price minus inducement value). In addition, the volume of sales associated with each inducement and price must be provided.

(e) In situations where two or more publications are offered or sold in combination, and where all publications wish to make an analysis of such sales as "Other Sales," the amount paid by the purchaser must be a "positive" amount and none of the publications involved in the offer shall be identified as "free."

(f) Copies served beyond the expiration date of the term of the "Other Sales" shall be included in Non-Paid Distribution.

C 11.3 Third Party Sales

Effective October 1, 2010 (Entire rule eliminated)

(a) Third Party Sales (which are not eligible for inclusion in paid circulation) may be reported with other circulation elements on the form approved by the ABC Board of Directors, or may be reported on traditional Publisher's Statements and Audit Reports for those newspapers not electing to make any optional analysis.

(b) The publication must include as an analysis of Third Party Sales information regarding the prices at which the subscription/single copy purchases were made. Such an analysis shall be of average Third Party Sales for the period by variable price ranges.

(c)To qualify as Third Party Sales, the purchaser must pay a positive (a) amount, net of the value of all other inducements or considerations.

(d) Other non-paid may include copies made available for pick-up in public locations. If such are to be included, the explanatory paragraph shall include a reference to the number of such locations and the range of newspapers available at the locations. The publisher must maintain documentation to indicate the number of newspapers placed at each location, and the time of day each location is serviced with newspapers.

C 11.4 Analyzed Non-Paid Distribution

Effective October 1, 2010 (Entire rule eliminated)

(a) Copies classified as "requested delivery" shall represent distribution to individuals who have made a specific request for such delivery. The publications shall maintain documentation to substantiate the request and the dates of delivery.

(b) "Sampled Copies" shall be supported with documentation to indicate households that received the distribution, and dates of delivery.

(c) Arrears (post expire) copies shall include distribution not eligible for inclusion in paid circulation in accord with either C 1.1 or the Policy Relating to Carrier Delivery-Office Collect Subscriptions and Pay-In-Office Subscriptions on Independent Carrier Routes. Documentation must be maintained to indicate recipients and dates of delivery.

(d) Other non-paid may include copies made available for pick-up in public locations. If such are to be included, the explanatory paragraph shall include a reference to the number of such locations and the range of newspapers available at the locations. The publisher must maintain documentation to indicate the number of newspapers placed at each location, and the time of day each location is serviced with newspapers.

C 11.5 List of Towns (and Postal Codes) Receiving 25 or More Copies

Effective October 1, 2010

Publishers opting to report other circulation elements must provide separate analysis of same for the issue analyzed for Paragraph 3 of Audit Reports. Such analysis shall list "Other Analyzed Distribution," and Non-Paid Distribution in separate columns for each town and postal ZIP code. In addition, those newspapers electing to provide the optional analysis must also publish a postal ZIP code analysis within the body of the ABC Audit Report.

C 11.6 National Newspaper Reporting

Effective October 1, 2010

National newspapers will not be required to provide an analysis by postal ZIP code if the option to provide an analysis of distribution which does not qualify as paid circulation is invoked. In addition, national newspapers shall be limited to reporting "Third Party Sales" which does not qualify in accord with Rule C 3.3 to 30 percent of total (net) distribution within the state in which the transactions occur.