C 7.1 Optional Geographic Reporting (formerly C 7.3 City Zone , C 7.4 Retail Trading Zone, C 7.5 Newspaper Designated Market, C 7.6 MSA/CMA, C 7.7 Other Reporting Areas, C 7.8 All Other)

Effective October 1, 2010

Newspaper members may elect to include an optional analysis of paid and verified circulation by geographic areas in Publisher’s Statements and Audit Reports. In addition, publishers electing to establish up to three basic annual prices must include an analysis of paid and verified circulation by the geographies for which the basic prices are established.

Examples of more common reporting combinations include:

• City Zone, Retail Trading Zone, All Other
• Newspaper Designated Market, Outside Newspaper Designated Market
• City Zone, Balance of Newspaper Designated, Outside Newspaper Designated Market

If the optional reporting analysis is invoked, or if the analysis is required based on a desire to have more than one annual basic price, the reporting geographies must be in accord with the following criteria: (The managing director from time to time, and after consultation with the publishers involved, may revise boundaries in accordance with the principles of procedure approved by the Board of Directors.

Any change in a reporting zone shall become effective at the beginning of the Publisher's Statement period within which the new alignment has been approved, provided such statement period is the first statement period of the audit period. If the new alignment is not approved in the first Publisher's Statement period of the audit period, it shall go into effect with the first day of the next audit period.

City Zone>

(a) A city zone shall be established by the managing director, after consultation with the publishers in the city of publication in accordance with the principles of procedure approved by the Board of Directors.

Retail Trading Zone

(a) A Retail Trading Zone shall be established by the managing director, after consultation with the publishers in the city of publication in accordance with the principles of procedure approved by the Board of Directors.

(b) Boundaries of Retail Trading Zone shall be established according to census units, and population figures shown shall be from census reports, and it shall be within the discretion of the managing director to determine whether areas may be included in the retail trading zone for which there are no established census unit boundaries, and to determine and provide the source for population figures.

(c) The circulation of all newspapers published in the same city shall be given uniformly within the prescribed zone.

(d) Publisher members may at any time petition with the Bureau for a revision in an existing retail trading zone. Upon such petition, the Bureau shall undertake a study of the proposed revision in the retail trading zone. If such change affects or involves the city and/or retail trading zone of another publisher member, the managing director shall advise the affected publisher member or members of the proposed change.

(e) Any change in a retail trading zone shall become effective at the beginning of the Publisher's Statement period within which the new alignment has been approved, provided such statement period is the first statement period of the audit period. If the new alignment is not approved in the first Publisher's Statement period of the audit period, it shall go into effect with the first day of the next audit period.

(f) In establishing or revising a retail trading zone, the managing director shall use the services of such staff members or such outside recognized fact-finding agencies as may be needed to establish the facts required for determining the boundaries of the retail trading zone in question within the principles of procedure. The expenses of such studies shall generally be borne by the petitioning member (or members) of the Bureau.

Newspaper Designated Market

(a) The Newspaper Designated Market shall be designated by the newspaper subject to approval of the managing director.

The newspaper designated market of a newspaper member is considered to be that geographical area which is considered to be the market served by the newspaper.

(b) Factors which are to be given consideration in determining whether an area qualifies for inclusion in a newspaper designated market shall include, but not be limited to, the following:

(1) Evidence that the area included is that geographical area in which the newspaper is marketed.

(2) Area included shall consist of abutting census units.

(c) Newspapers reporting average circulation for a newspaper designated market shall meet the following requirements:

(1) Newspapers with a newspaper designated market shall report in Publisher's Statements filed with the Bureau the average circulation for the area and may report average paid circulation data for each county or portion thereof within the area.

(2) Newspapers reporting average circulation for a newspaper designated market shall include ABC-compiled occupied household data and may also include the ratio between circulation and occupied households, by county or parts thereof expressed as a percent.

MSA

Areas comprising Metropolitan Statistical Areas as established by the U.S. Office of Management and Budget shall be so designated in the county listing in Paragraph 3 of Audit Reports, and totals for these areas may, at the option of the publisher, be shown in Paragraph 3 of Audit Reports. The figures or tabulation shall carry the appropriate heading "Metropolitan Statistical Area, County (Counties) of _____________ only." Where only a part of a county is included in the area, the listed name of the county shall be followed by "(part MSA)."

If MSA totals are shown in an Audit Report, the same figures may be repeated in the explanatory paragraph of subsequent Publisher's Statements at the option of the publisher. The totals shown in Publisher's Statements must be identical to the figures shown in latest released Audit Reports and so identified in the Publisher's Statements.

Other Reporting Areas

(a) Metropolitan Statistical Area, Consolidated Metropolitan Statistical Area or county of publication.

Publishers may, at their option, show in the explanatory paragraph of newspaper Audit Reports and Publisher's Statements the average paid circulation either for the county of publication, for those newspapers not published in the central city of a metropolitan area; or if published in the central city of a metropolitan area, the average paid circulation for the Metropolitan Statistical Area and/or Consolidated Metropolitan Statistical Area . Separate figures for circulation outside MSA and/or CMSA, at the publisher's option, may be reported. In addition, population and occupied household data will be shown.

If the Metropolitan Statistical Area and/or Consolidated Metropolitan Statistical Area for the city of publication is comprised of more than one county or portion of more than one county, circulation and occupied household data may be shown for each of one or more counties, provided the circulation and occupied household data is also shown for the complete MSA and/or CMSA.

(b) Designated Market Area.

Publishers may at their option also show in the explanatory paragraph of newspaper Audit Reports and Publisher's Statements the average paid circulation in the DMA (Designated Market Area) as established by the A. C. Nielsen Company. In addition, population and occupied household data will be shown for the area defined.

All Other

Circulation outside of the limits described in the newspaper form as "City Zone" and "Retail Trading Zone" shall be designated as "All Other."

Circulation outside area described as newspaper designated market shall be designated as "circulation outside newspaper designated market."

C 7.9 List of ZIP Codes and Towns Receiving 25 or More Copies (formerly C 7.12 List of Towns Receiving 25 or More Copies)

Effective October 1, 2010

(a) All publishers of newspapers shall furnish a complete analysis of distribution by County and by U.S. ZIP Codes receiving 25 or more copies in numerical order, to be included as Paragraph 3 in Audit Reports. Newspapers may also at their option provide an analysis of towns receiving 25 copies or more per day in Audit Reports.

This data must be submitted to ABC within 30 days of the member's assigned audit period end date. Failure to submit the data on time may result in exclusion from the applicable ABC FAS-FAX report.

Publishers may at their option also furnish an analysis of distribution to be filed with regular Publisher's Statements for release as a Supplemental Report. The breakdown will be subject to audit at the time of the regularly scheduled audit. "Average Projected Circulation" will not be included in the Supplemental Report.

(1) The list shall include a breakdown of the total distribution for one Monday to Friday day for each "All Day," "Morning," "Evening" and/or "Sunday" issue published. The date or dates selected for the listing in Paragraph 3 of Audit Reports shall show circulation which is representative, subject to approval of the Bureau.

(2) The Audit Reports of newspapers published in the same city shall use the same date or dates for the listing. If the newspapers cannot agree on the date(s) to be used, the Bureau shall select the date(s).

(3) All publishers shall have the option of reporting distribution for each town receiving 25 or more copies by the following subdivisions:

(a) Paid, Verified, Electronic Editions, Unique Editions, Total

(b) Individually Paid, Business / Traveler, Verified, Electronic Editions, Unique Editions, Total

(c) Home Delivery, Single Copy, Business / Traveler, Verified, Electronic Editions, Unique Editions, Total.

(4) All Single Copy circulation will be reported by point-of-sale.

(c) The list by ZIP code shall include the following:

(1) Circulation shall be shown for each ZIP code receiving 25 or more copies. Towns included in each ZIP code will be identified.

(2) The Bureau will add occupied household figures based on data established by the Bureau of the Census for all counties, and for all ZIP codes with 2,500 or more occupied households

(d) The optional list by town shall include the following:

(1) Circulation shall be shown for each town, city or recognized community receiving 25 or more copies, including, at publisher's option, those places outside the corporate city of publication, but within the established city zone.

Towns, cities, or recognized communities receiving 25 or more copies but with a population of less than 500 may, at the option of the publisher, have the distribution reported in the "Balance in County" of the county in which the copies are served or shown, by county, under the rural route for the town from which mail is distributed.

(2) In addition, circulation figures shall be shown as a total for the City Zone or Newspaper Designated Market and shall include separate sub-totals for each county wholly or partially within the city zone.

(3) The Bureau will add occupied household figures based on data established by the Bureau of the Census for all counties, established city zones and for all towns, cities or communities with 2,500 or more occupied households.

(4) A total of the distribution in each state shall be included in the list showing distribution in towns receiving 25 copies or more. If any state does not have distribution in cities of 25 or more copies, there shall be two options:

(a) Show the total distribution in each such state.

(b) Show the distribution in all such states in one total, using the words "Total all other states."

(e) In addition to the list described above, each publisher may, at his option, prepare separate lists from the information prepared for Paragraph 3 as follows:

(1) The total distribution of the newspaper shall be broken down as follows:

(a) Retail Trading Zone

(b) U.S. Metropolitan Statistical Area (MSA) and/or Consolidated Metropolitan Statistical Area (CMSA)(optional)

(c) Cities, Towns or Communities - A list for each state of all cities, towns or communities receiving 25 or more copies arranged alphabetically without grouping by counties. Each place listed shall be further identified as to the county in which it is located. Occupied household figures shall be shown for each place or city zone having 2,500 or more.

(d) Townships (optional - as sub-divisions only)

(e) Total Distribution

Occupied household and average projected circulation shall be shown for each of the above subtotals.