Rules & ResourcesNewspaper Support Center
Single-Copy Promotions Guide—U.S. Newspapers (Effective October 1, 2010)
Table of Contents
- Definitions
- Single Copy
- Paid Circulation
- Back Copies
- Editions
- Electronic
- Branded
- Common Initiatives
- For the Audit
See also:
This guide is intended to explain and clarify the rules and guidelines governing promotions for U.S. newspapers that generate circulation to be classified as individually paid single-copy on ABC documents.
This guide is not intended to be all-inclusive, but provides general guidance on the most common single-copy initiatives. It is effective as of October 1, 2010.
Simply click on a topic below for guidance on ABC rules and guidelines, explanations and examples.
It is the publishers’ responsibility to ensure their single-copy promotions are executed in compliance with all ABC rules and guidelines. Upon request, ABC’s Publisher Relations department provides a confidential review of members’ programs. To take advantage of this review or if you are developing an initiative that is not addressed in this guide, please contact your Publisher Relations manager.
Updated 06/14/10
