Rules & ResourcesNewspaper Support Center
Single-Copy Promotions Guide—U.S. Newspapers (Effective October 1, 2010)
Charitable Donations
A newspaper donates a portion of the consumer’s single-issue purchase price to a charitable organization and uses this as an incentive to generate single-copy sales.
Pricing
The selling price must be no less than one cent plus the amount presented to the consumer as a donation.
See also Rule C 5.7 Subscriptions Involving Charitable Donations
Promotional Material
All promotional material must:
- State the selling price of the newspaper.
- Indicate the specific amount of the donation.
- Reflect a qualifying price
Example
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