Rules & ResourcesNewspaper Support Center
Single-Copy Promotions Guide—U.S. Newspapers (Effective October 1, 2010)
Coffee and Newspaper Concept
A newspaper chooses to sell single issues of the newspaper in conjunction with a non-newspaper product, such as a coffee.
This coffee and a newspaper concept applies when a single issue of a newspaper and a non-publication product (such as coffee, donut, soda, etc.) are being sold together as a package deal for a single price.
If your program is positioning the non-newspaper product (such as coffee) as free with the purchase of a newspaper, then the premium rules apply. Therefore, please see the section regarding premiums.
Pricing
The selling price must be at least one cent plus the full value of the coffee.
The value of the coffee is the highest price at which the coffee is being sold to consumers without the purchase of a newspaper, during the time of the promotion.
The difference between the package price and the price of the coffee (or other non-publication product) separately is considered the implied value of the newspaper. It is this implied value that must equal no less than one cent for ABC qualification.
The newspaper sold separately from the package does not have to be sold at a discount.
Promotional Material
All promotional material must:
- State the items involved in the purchase (newspaper and non-publication product).
- State the selling price for the package.
- Identify the price at which the non-publication product will be sold separately to everyone during the entire time of the circulation promotion.
- Reflect a qualifying price.
- Exclude any reference to any of the items in the package as being free, no additional cost, bonus, or other synonymous language.
Examples
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