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Single-Copy Promotions Guide—U.S. Newspapers (Effective October 1, 2010)

Combination Sales

A single-copy combination sale is defined as:

  • The sale of a single issue of two or more different publications as a package.
  • Each publication in the sale is a priced product.
  • The combination package is sold for a single price.

A newspaper may be sold in combination with another newspaper or a periodical.

For all venues where a newspaper is sold in a combination package, ABC requires each publication also be made available for purchase separately.

Pricing

The selling price of the combination package must be at least one cent per publication. However, each publication must also be available for sale separately for at least one cent less than the combination price.

Promotional Material

All promotional material must:

  • State the publications involved in the combination.
  • State the selling price for the combination package.
  • Reflect a qualifying price.
  • Exclude any reference to any of the publications in the package as being free, no additional cost, bonus, or other synonymous language.

Examples


See also Rule C 5.3 Combination Sales



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