Rules & Resources
Newspaper Support Center
Share |

Single-Copy Promotions Guide—U.S. Newspapers (Effective October 1, 2010)

Contests

A newspaper chooses to entice the sale of single issues by offering purchasers the opportunity to enter a contest to win a prize. Offering an individual the chance to enter a contest doesn't impact the qualification of the single-issue newspaper purchase.

Technically, if the winner of the contest is a single-issue purchaser, then he or she has now received a gift as a direct result of purchasing the newspaper. However, since there is typically only one winner, affecting only a single copy of the newspaper, then the impact to paid circulation would be immaterial.

Only if the newspaper held a significant number of contests or offered a significant number of prizes over the course of the audit period that impacted circulation materially, would ABC consider the contest to impact paid circulation.

Example

See also Rule C 5.5 Contests and Coupons.



<< Return to main Single-Copy Promotions Page