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Single-Copy Promotions Guide—U.S. Newspapers (Effective October 1, 2010)

Discounts

A newspaper sells single issues at a price discounted from basic prices to encourage consumers to buy the newspaper.

Pricing

The selling price must be at least one cent, net of considerations. See the definition of paid circulation.

Promotional Material

All promotional material must:

  • State the selling price of the newspaper.
  • Reflect a qualifying price.

Examples




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