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Single-Copy Promotions Guide—U.S. Newspapers (Effective October 1, 2010)

Extras

Unplanned events may occur for which the newspaper publishes an extra edition. They may do so to inform the public of the event details prior to the issuance of the next day’s newspaper. An extra is defined as a newspaper published after the issuance of the current day’s newspaper and before the next day’s issue. It is the newspaper’s decision as to the editorial and advertising content of that extra edition product.

Extra editions only apply to single-issue sales.

Pricing and Qualification

The selling price must be at least one cent, net of considerations. Also, the edition must comply with Rule C 2.4 Separate Editions.

Promotional Material

All promotional material must:

  • State the selling price of the extra edition.
  • Reflect a qualifying price.

Example

See also Rule C 2.8 Extras



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