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Single-Copy Promotions Guide—U.S. Newspapers (Effective October 1, 2010)

Multiple-Copy Sales

A newspaper may decide to sell two copies of the same newspaper together as a package. This includes:

  • The sale of two copies of the same issue
      ­
    • Two copies of Illinois Today Sunday, May 27 issue.
    • Often referred to as a “Double Deal.”

  • The sale of two copies, but two different issues

    • A copy of Illinois Today Sunday, May 27 issue and Monday, May 28 issue.
    • As a reminder, back copies are not eligible for inclusion in paid circulation. See definition of back copies.

For all venues where two issues of the same newspaper are sold as a package, each issue must also be made available for purchase separately.

Pricing

The selling price of the multi-copy package must be at least one cent per copy. However, each publication must also be available for sale separately for at least once cent less than the package price.

Promotional Material

All promotional material must:

  • Identify the issues involved in the sale.
  • State the selling price of the package.
  • Reflect a qualifying price.
  • Exclude any reference to either copy as being free, no additional cost, bonus, or other synonymous language.

Examples






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