Rules & ResourcesNewspaper Support Center
Verified Circulation Guide—U.S. Newspapers (Effective October 1, 2010)
Table of Contents
Verified circulation is a new reporting class of circulation on ABC Publisher’s Statements for U.S. newspapers beginning October 1, 2010.
This guide defines verified circulation and provides rule references and qualification requirements governing circulation classified as such on ABC documents.
This guide is not intended to be all-inclusive, but provides general guidance for verified circulation. It is the publishers’ responsibility to ensure their verified circulation programs are executed in compliance with all ABC rules and guidelines.
Upon request, ABC’s Publisher Relations department provides a confidential review of members’ programs. To take advantage of this review or if you are developing an initiative that is not addressed in this guide, please contact your Publisher Relations manager.
Updated 07/26/11
