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To you, they’re a subscriber. To an advertiser, they’re a potential sale. Where the two ideas meet is through the dollars an advertiser spends in your publication. That’s why it’s so important to show an advertiser that your subscribers have the power or influence to purchase their products. ABC’s Supplemental Data Reports can help. Just as verifying subscriber businesses or functions can boost your ad revenue, so can verifying their level of purchasing influence or annual product expenditure.
Imagine how this data can work to your advantage. Say two competing audited business publications are mailed to the same subscribers. The first publication breaks down subscriber data in this fashion:
- Business or Industry
- Title and/or Function
Your publication, through the use of verified secondary data on the same subscribers, breaks down subscriber information in this detailed manner:
- Business or Industry
- Title and/or Function
- Secondary Job Function
- Annual Expenditure on Products
- Types of Products Specified
- Number of Employees Supervised
To the first publisher, these subscribers are names on a piece of paper. To you and your advertisers, they’re a potential gold mine. By verifying secondary data on your subscribers, you’re proving to advertisers that buying space in your publication gets their message to not just any employee, but someone with real purchasing power.
Best of all, ABC can verify any of this information in only a few hours of auditing time, charged at our standard hourly rate. All with no required contract and at a rate far less than any other auditing organization. Once the data has been initially audited, you can claim it in each of your Publisher’s Statements.
Take advantage of all that your subscriber information can offer to an advertiser through ABC’s Supplemental Data Reports. If you currently collect any information on your subscribers not reported in your Publisher’s Statements, give ABC’s Marketing Department a call at 847-605-0909, and let us take your circulation data to the next level.
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