Audit ServicesCirculation
Magazine Consolidated Media Report
With Twitter followers, app downloads, Foursquare check-ins, e-newsletters and print subscribers, magazines aren’t just magazines—they’re multimedia brands.
That’s why ABC created the Consolidated Media Report, or CMR. The CMR is an innovative report that allows magazine publishers to show advertisers their total brand in addition to traditional Publisher's Statements and Audit Reports. Whether it’s social media, newsstand specials, app metrics or website traffic, as long as it’s part of your brand and can be audited by ABC, it can be on the CMR.
CMR Highlights
Flexible: Magazines may report everything from text alerts and iPad editions to Facebook fans and newsstand specials.
Trusted: Because ABC independently verifies all data on the report, buyers are given the confidence to incorporate your products in their media plans.
Marketable: Magazines are incorporating the CMR as a key tool in their sales pitches.
Unique: No two CMRs are alike. In addition to choosing the products on the report, magazines can include custom images and promotional graphics on their CMRs.
