Audit ServicesCirculation
Designing Your Magazine CMR
The CMR is a customizable report that supplements Publisher's Statements and Audit Reports. You may choose which products and metrics to include. The chart below details the options that are most commonly included.
| Consolidated Media Report Options | |
| Products | Optional Metrics |
| Data Included on Publisher's Statements | See individual Publisher's Statements |
| Additional Print Products | Single Issue Publications (SIPs) Nonpaid Bulk Circulation Newsletters |
| Website | |
| Website/Mobile Website | Unique Browsers Page Impressions Top URLs Visits Time Spent |
| Mobile | |
| Apps | Downloads Unique Browsers Page Impressions Top URLs Visits Time Spent |
| Text Alerts | Subscribers |
| E-Newsletters | |
| E-Newsletter | Subscribers Net Distribution Opened |
| Social Media | |
| Likes | |
| Foursquare | Followers |
| Members | |
| Tumblr | Users |
| Followers | |
ABC staff will work with magazines to test the reporting and auditing of any product or measurable interaction you wish to include on the report.
Popular Science was the first brand to take advantage of the magazine CMR. To learn more, check out this interview with Bonnier’s Gregg Hano.
Questions about what a CMR can do for your brand? Contact an ABC marketing manager to find out more.
