Audit ServicesCirculation
Consumer Magazine Multimedia Publisher's Statement
ABC’s Multimedia Publisher’s Statements offer consumer magazines a unique opportunity to incorporate website traffic activity data in Paragraph 1 of their circulation statements allowing magazines to present a broader view of their reach and total audience to buyers eager to advertise on multiple platforms within the same brand.
Consumer magazines can choose from two types of multimedia statements, depending on their reporting needs:
"With more than a million unique users and clients focused on integration, we want to quantify the strength of our brand in all platforms where we exist. The push and pull between the Web and the magazine has continued the growth of Seventeen, including eight periods of consecutive ABC gains on the newsstand and 11 percent growth in unique visitors on seventeen.com in the last year. ABC’s Multimedia Publisher's Statement allows us the opportunity to present our advertisers a more expansive picture of our brands."
-- Jayne Jamison, vice president, publisher of Seventeen
Top Line
- Reports website activity for two metrics: page impressions and unique cookies in Paragraph 1A.
- Reports data by publishers’ choice of frequency, including weekly, monthly or statement period average.
- View a prototype
Expanded
In addition to the features of the top-line report, the expanded multimedia statement features:
- Visits included alongside the page impression and unique cookies data set.
- Detailed information in Paragraphs 11 through 14, including a breakdown of monthly website traffic activity, most popular sections within a website and profiles of users by domestic and international website domains.
- View a prototype
About Multimedia Publisher’s Statements
The consumer magazine Multimedia Publisher’s Statements replaces a magazines’ traditional circulation-only statement. The reports are available to ABC’s advertiser and advertising agency members via the e-Data center.
ABC Interactive must independently audit all website traffic activity data reported on a multimedia statement.
For More Information
To discuss reporting options and formats, including a customized quote, please contact an ABC marketing manager.
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