Audit ServicesCirculation
Community Newspaper Audit
ABC is offering a Community Newspaper Audit program designed specifically for newspapers with total average circulation of less than 25,000. The Community Newspaper Audit program will significantly lower your audit costs while streamlining your audit program by requiring less publisher preparation and involvement.
Audit Pricing and Packages
The Community Newspaper Audit program provides a guaranteed flat annual rate and flexible billing options that can be paid on a monthly, quarterly, semi-annual or annual basis.
You can also add other a la carte offerings like an Audience-FAX readership audit, Audience-FAX website audit, Coupon Distribution Verification audit, Consolidated Media Report, and audits of your non-paid niche product.
ABC offers two Community Newspaper Audit packages:
| CNA $2,000 per year | CNA+ $2,250 per year | |
| Every-other-year audit |  | |
| All-inclusive flat rate pricing | | |
| Inclusion in FAS-FAX | | |
| Access to Preprint Projection Center | | |
| Semi-annual Publisher's Statements | | |
| Flexible billing options | | |
| Power day reporting | | |
| Access to eStatements | | |
| Prototypes of CNA reports | Publisher's Statement Weekly Publisher's Statement Audit Report | Publisher's Statement Audit Report |
“This is a significant new service offering that directly addresses the challenges many community newspapers face today. Many publishers in this category will likely see savings of 25 to 50 percent, with the quality and brand draw of an ABC audit to help them attract local, regional and national advertisers. I think it will have widespread appeal for many newspapers.”
Kirk Davis
President and COO
GateHouse Media Inc.
“In today’s marketplace, many regional and national companies are advertising in community newspapers to improve reach and coverage in local markets no longer being served by metropolitan newspapers. Having important, ZIP-code-level information from these newspapers included in ABC’s integrated database is essential for advertisers that want to build the most effective media plans.”
Merle Davidson
Director of Media Services
J.C. Penney Co.
About the Audit and ABC Reports
Any newspaper that has total average circulation under 25,000 is eligible to participate in the CNA program.
Audits are conducted every-other-year via ABC’s Audit Fast Track program, ensuring a less intrusive, more simplified audit. Community newspapers will also find revised and streamlined audit survey forms and reduced and simplified audit procedures.
The CNA Publisher’s Statements and Audit Reports have also been streamlined and simplified.
- Simplified basic price reporting
- Simplified explanatory reporting
- No premium reporting
- No day-of-week reporting
- No geographic market reporting
- Option to report power days
How to Apply
ABC membership into the new Community Newspaper Audit is available now. Choose one of the options below to begin:
For More Information
For general information, to apply as a new ABC member, or to switch your ABC membership over to the Community Newspaper audit, please contact at (224) 366-6388.
Related Links:
- Frequently asked questions
- How to read a Community Newspaper Audit Report (PDF*)
- How to use ABC information to evaluate U.S. community newspapers (PDF*)
- Case Study: The Times and Democrat uses ABC’s Community Newspaper Audit service to lower costs, time spent on audits
- NewsBulletin Blog: First Community Newspaper Audit Report Released for the Scottsbluff Star-Herald
- CNA brochure for newspapers*
- CNA brochure for advertisers*
- ABC membership benefits
