Audit ServicesCirculation
Preparing For Your Digital Media Audit
As the popularity of social media and digital platforms continues to grow, the need to have these brand extensions audited becomes even greater. ABC meets this need with the Consolidated Media Report, a fully customizable report that represents a brand’s total media footprint. If ABC can independently audit and verify the data, publishers may choose what they want to include on their reports.
The following details some of the social and digital platforms publications have presented on their CMR. Note that this is not all-inclusive, and CMRs may include other information such as print and digital products, free publications, maps, custom demographics, market statistics and promotional graphics. If you want to include one of your distribution channels on a CMR that is not featured on this list, please contact an ABC marketing manager for more information.
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Social Media |
Digital/Mobile |
Contact ABC |
A social networking site that allows publications to create custom pages to distribute information to those who “like” the page.
A publication may have multiple pages for separate topics or reporters.
Metrics You Can Report*
- Likes: Individual Facebook users who clicked the “like” feature on the page. Liking a page may allow content from this page to be displayed on personal news feeds and display the page’s logo in the group of pages the user likes.
What ABC Needs for the Audit
- Names of main and any auxiliary Facebook pages
- Corresponding URLs
- Number of people who like the page on a specified date
- Period to be audited (as of xx/xx/xx date)
A location-based mobile platform that allows users to “check in” at venues via app or SMS.
Publications use Foursquare to encourage fans to discover their communities through tips. Followers can earn partner badges.
Metrics You Can Report*
- Followers: Registered Foursquare users who choose to “follow” the publication’s page. Followers receive tips that the publication leaves around its city (i.e., a food critic recommends a restaurant, and followers check in there).
What ABC Needs for the Audit
- Name of the publication’s Foursquare page
- Corresponding URL
- Number of users who follow the page on a specified date
- Period to be audited (as of xx/xx/xx date)
Google’s social networking service allows businesses to create custom pages and distribute information to Google users.
Metrics You Can Report*
- Circle members: Individual Google+ users who have “circled” a publisher’s Google+ page, meaning users follow the page and allow the publisher’s content to be shared on their personal pages. The number of members in a publisher’s Google+ Circle can be reported on a CMR.
- Names of main and any auxiliary Google+ pages
- Corresponding URLs
- Number of members on a specified date
- Period to be audited (as of xx/xx/xx date)
A program that allows users to take a photo, apply a filter and post to Instagram, Facebook, Twitter or Tumblr. Publishers may create their own Instagram accounts to share photos from staff, wires and other Instragram users.
Metrics You Can Report*
- Followers: Individual Instagram users who chose to follow the publisher’s activity. Following a page allows the publisher’s feed of photos to be displayed on personal Instagram pages.
What ABC Needs for the Audit
- Names of main Instragram page
- Corresponding URL
- Number of followers on a specified date
- Period to be audited (as of xx/xx/xx date)
A business related social networking site mainly used for professional networking. Publishing brands use LinkedIn to connect readers with one another as well as with staff.
Metrics You Can Report*
- Members: Individual LinkedIn users who clicked the “join group” button on the publisher’s page. Joining a LinkedIn group may allow content from this page to be displayed on personal profiles and display the page’s logo in the users’ groups and associations.
What ABC Needs for the Audit
- Names of main and any auxiliary LinkedIn pages
- Name of LinkedIn group owner
- Corresponding URLs
- Number of people who are members of the group as of a specified date
- Period to be audited (as of xx/xx/xx date)
A content-sharing site that allows users to “pin” visual content by topic to “pinboards.” Users can repin content from others’ pages, pin content from other sites, and share their pinned content via other social networking sites.
Metrics You Can Report*
- Followers: Pinterest users who follow a publisher’s Pinterest page. The publisher’s recent content is displayed on its followers’ feeds, and users can also repin the publisher’s content.
What ABC Needs for the Audit
- Names of main Pinterest page
- Corresponding URL
- Number of followers on a specified date
- Period to be audited (as of xx/xx/xx date)
A microblogging platform used to text, images, videos, links, quotes and audio. These short-form blogs are called “tumblelogs.”
Metrics You Can Report*
- Users: Registered Tumblr users that can follow other users and reblog posts to appear on their personal Tumblrs.
What ABC Needs for the Audit
- Name of the publication’s Tumblr page
- Corresponding URL
- Number of users who follow the page on a specified date
- Period to be audited (as of xx/xx/xx date)
A real-time short messaging service that delivers text messages that often include external links.
A publication may have multiple accounts for topics or reporters.
Metrics You Can Report*
- Followers: Registered Twitter users who receive the publication’s “tweets” (messages of 140 or fewer characters) on their personal Twitter pages.
What ABC Needs for the Audit
- Names of main and any auxiliary Twitter accounts
- Corresponding URLs
- Number of Twitter followers on a specified date
- Period to be audited (as of xx/xx/xx date)
Applications created by publications specifically for tablets, smartphones and other mobile devices.
Metrics You Can Report*
- Downloads: The total number of unique accounts that downloaded the publication’s app through a certain date.
- Page Impressions: The number of times a file or combination of files equivalent to a page is viewed.
- Visits: A series of one or more app page impressions served to a single valid app unique browser.
- Unique Device/Browser: A unique cookie or individual who accesses an app during a specific period of time.
What ABC Needs for the Audit
- Because every in-house system or app vendor is different, ABC will work with you to determine what is needed to audit your mobile app.
- Be sure to discuss having your app audited by ABC with your app vendor.
- Supply ABC with app vendor name and contact information.
Email newsletters sent regularly. May contain information such as news, specialized topics and live links to additional content.
Metrics You Can Report*
- Net Deliveries: Newsletters that reached the subscribers’ email delivery server.
- Gross Sends: Total number of messages deployed.
- Undeliverables: Messages that did not reach a subscriber due to any of several reasons.
- Opens: Messages that were opened by a subscriber.
What ABC Needs for the Audit
- SMTP log files to be reviewed for proof of communication between sender and receiver.
- Other data provided by a third-party vendor that proves positive communication between the sender and receiver may also be used.
SMS (Short Message Service) text messages delivered to users who have opted-in to receive these messages on their mobile devices.
Metrics You Can Report*
- Mobile Alerts Sent: Total number of text messages sent to subscribers’ mobile devices.
What ABC Needs for the Audit
- Because every in-house system or app vendor is different, ABC will work with you to determine what is needed to audit your mobile alerts.
- Be sure to discuss having your app audited by ABC with your app vendor.
- Supply ABC with app vendor name and contact information.
Website of the publication formatted for a mobile screen.
Metrics You Can Report*
- Mobile Page Impressions/Views: The number of times a Web page is viewed.
- Visits: Series of interactions by an individual or cookie with a specific website.
- Unique User/Browser/Machine: A unique cookie or individual who accesses an individual website during a specific period of time.
What ABC Needs for the Audit
- List of website content areas to be audited.
- The website’s original or third-party (if applicable) log files with extended log enabled. Log files may collect a variety of data including date and time stamp, URL served, IP address of requestor and user agent or browser.
- Access to internal website traffic accounting reports.
- List of any filters applied during internal Web traffic accounting.
- The method used to determine unique visits or users (e.g., cookies or user registration).
Activity to a publication’s website, with misleading activity such as spider/robot-generated or internal activity removed.
Metrics You Can Report*
- Page Impressions/Views: The number of times a Web page is viewed.
- Visits: Series of interactions by an individual or cookie with a specific website.
- Unique user/browser/machine: A unique cookie or individual who accesses an individual website during a specific period of time.
What ABC Needs for the Audit
- List of website content areas to be audited.
- The website’s originating log files with extended log enabled. Log files may collect a variety of data including date and time stamp, URL served, IP address of requestor and user agent or browser.
- Access to internal website traffic accounting reports.
- List of any filters applied during internal Web traffic accounting.
- The method used to determine unique visits or users (e.g., cookies or user registration).
*Metrics listed on this document are optional and are meant to serve as guidelines for what may be included on a CMR. Please contact an ABC marketing manager to discuss these metrics or additional data you would like to report on your CMR.
Contact ABC
Consumer Magazines
To discuss reporting options and formats for your consumer magazine, including a customized quote, please contact an ABC Marketing Manager, based on your state.
Newspapers
To discuss reporting options and formats for your newspaper, including a customized quote, please contact an ABC marketing manager.
