Audit ServicesCirculation
Data Descriptions - Magazines
You may not be familiar with all the data or documents listed on the audit checklist or you may use different terminology to refer to some of these items. Therefore, we have provided detailed descriptions and explanations for each item identified in this list.
Essential
- Spreadsheet(s) used to compile Par. 6 data, by issue
- Label reports for each issue
- Any miscellaneous notes or documents used to compile Pars. 1, 3 and 6
Secondary
- Promotional materials
- Rate cards or media kits
- Edition worksheets and supporting system reports (Par. 4), if applicable
- Digital circulation – bounce-back reports
Essential
Secondary
- Geographic analysis worksheet and supporting system reports
- Analyzed non-paid market coverage - galley of recipients
- Printers invoice
- Postal 3541 or proof of mailing
- Copy of the publication
As requested by the auditor
Essential
- Single-copy worksheets
- Credit cancel summary and supporting system reports
- Order and payment media for paid subscribers in the sample
Secondary
- New and renewal summary and supporting system reports (Par. 8)
- Documents used to determine value of any premiums offered
- Post-expire summary and supporting system reports (if served and claimed in Par. 9)
- Average price worksheets and supporting system reports (Par. 2)
- Loyalty/award point programs – written agreements
- Partnership sales – written agreements
- Sponsored sales - attestation from publisher (or written agreement with sponsor)
- Sponsored sales - attestation from sponsor
- Sponsored sales - recipient notification of sponsor’s identity
- Sponsored sales - invoice and payment
As requested by the auditor:
- Proof of payment for a sample of paid subscribers
- Credit cancel galley
- New and renewal galleys (Par. 8)
- Post-expire galley (if served and claimed in Par. 9)
Essential
- Worksheets used to compile Paragraphs 6A and 6B
- Proof of request for individually requested subscribers in sample
Secondary
- Written agreements with hotels
- Written agreements with airlines
- Opt-out notices
- Original list and list date for all individual use names
- Proof of mailing of opt-out notices
For Analyzed Non-Paid Circulation
Essential
Secondary
- List source - invoice and payment for list
- Market coverage - proof of distribution for all copies served
- Non-paid bulk - proof of distribution for all copies served
As requested by the auditor
