Audit Services
Circulation
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Data Descriptions - Magazines

For Analyzed Non-Paid Circulation

Essential

Secondary

As requested by the auditor


Original list and list date for all list source names in the sample

This is the actual list source used to generate list source subscriptions. It should be dated and include demographic information to support the recipient’s qualification.


List source - invoice and payment for list

For each list source please submit:

  • Date list was purchased and received
  • Copy of the invoice
  • Documentation to support payment to the vendor

If no payment was made for the list, a written contract/agreement from the provider must be provided. The contract must specify the effective date of the agreement or list source.


Market coverage - proof of distribution for all copies served

This is any document that supports the actual distribution of the market coverage copies to their intended locations. This may be from:

  • U.S. Postal Service
  • A third-party courier such as UPS or Federal Express
  • A land courier service
  • Other alternative shipping documents (domestic or foreign)

Non-Paid Bulk - proof of distribution for all copies served

This is any document that supports the actual distribution of the non-paid bulk copies to their intended locations. This may be from:

  • U.S. Postal Service
  • A third-party courier such as UPS or Federal Express
  • A land courier service
  • Internal distribution reports (if distributed by employees)
  • Other alternative shipping documents (domestic or foreign)

List source - additions and removals (on/off) galley

This is a mail galley or list of subscribers who were added or dropped from the non-paid subscriber file for the issue or month requested by the auditor.

The total from this galley should reconcile directly back to the number of additions and removals for that issue or month as reflected in the addition and removal summary.

This document cannot be prepared until the auditor notifies you or your fulfillment center of the specific issue or month selected for testing.

The galley should contain the following information for each subscriber:

  • Subscriber’s account number
  • Name
  • Address

Non-paid bulk – final route or delivery lists

This is a list of locations that received non-paid bulk copies during the audit period.

The list should contain the following information for each location:

  • Name of location
  • Contact name at location
  • Address
  • Quantity of copies received, by issue

The auditor will notify you of the issue(s) selected and request submission of the data.

NOTE:
Real-time testing may occur for non-paid bulk. Therefore, the auditor or audit manager may request route lists during the audit period.


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