ABC’s Insert Verification Service is a quantitative review and audit of a newspaper’s advertising-insert distribution processes. Publishers and advertisers jointly developed the service to provide verification and accountability for its members. Audit results are published on ABC’s Web site, available to member organizations that subscribe to the eStatement service.

The cost of the service is based on the time, materials and expenses associated with completion of the verification. For large newspapers in the top 150, a typical verification will cost between $18,000 and $23,000. An invoice in the amount of $18,000 will be mailed to you upon enrollment and will be applied toward the initial insert verification. (For small to medium newspapers, please contact for a custom quote.) At the conclusion of the IVS audit, ABC calculates the final cost of the audit and subtracts the $18,000 deposit paid at enrollment. Any additional charges incurred during the course of the audit are invoiced after the release of the IVS Audit Report.

Please select one:
New participant
Renewal (participated in IVS previously)

Name of enrolling newspaper(s):

Corporate Parent Company:

Billing Address:

City:

State: Zip Code:

Contact Person:

Title:

Telephone:

E-Mail:

Month or Quarter Preferred for Service:

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