Audit ServicesCirculation
Coupon Distribution Verification Service
Why Participate in CDVS?
1. Industry Established Guidelines
Provides coupon manufacturers, coupon suppliers and newspapers with a yard stick to measure the effectiveness of the newspaper's security procedures. Before the CDVS, there were no guidelines.
2. Coupon Audits
Provides CDVS members with a detailed account of the procedures in place at the newspaper and states whether or not the newspaper is in compliance with the Industry Established Guidelines. Coupon audit reports are mailed on a quarterly basis to participants.
3. Manufacturers' Participation in the CDVS Encourages Newspapers to Invest in Coupon Security
Because of manufacturer participation, CDVS newspapers have invested thousands of dollars into such items as: shredders, secure storage areas, plant security systems, and the personnel to monitor newspaper returns to ensure they contain coupons. Before CDVS was created, the security of manufacturers' coupons at newspaper plants was virtually non-existent.
4. Manufacturers' Participation Encourages Newspaper Participation
Without your participation there is no reason for newspapers to undergo a coupon audit. In fact, to newspapers, CDVS is an expense, not only in terms of audit hours, but also in terms of the investment that must be made in personnel and equipment to adhere to the Industry Established Guidelines. CDVS is a voluntary program. Only with manufacturer support will newspapers join CDVS.
5. CDVS Has Created an Ongoing Awareness Among Newspapers on the Importance of Coupon Security
Participation in CDVS puts the people most familiar with a market—the newspaper—on alert for unusual occurrences. Newspapers are in a unique position to be the eyes and ears of coupon manufacturers in every town in the United States and Canada.
6. The Cost to Subscribe to CDVS is Insignificant Compared to the Cost of Misredemption
CDVS is like a bank's security system—it is designed to prevent misredemption before it occurs.
