Audit ServicesCirculation
Newspaper Consolidated Media Report
ABC’s Consolidated Media Report is an innovative report that allows newspaper publishers to show advertisers their total audience.
Publishers may use the CMR as a supplement to their Publisher's Statements and Audit Reports and choose which brand elements to include on the report. Whether it’s social media, special publications, app metrics or website traffic, as long as it’s part of your brand and can be audited by ABC, it can be on the CMR. Plus, ABC's independent verification gives advertisers the confidence to incorporate your products in their media plans.
CMR Highlights
Flexible: Newspapers may report everything from text alerts and audience to Facebook fans and free publications.
Trusted: Because ABC audits all data on the report, buyers are given comparable verified figures.
Marketable: Newspapers are teaching their sales staff how to use the CMR as a key tool in their sales pitches.
Unique: No two CMRs are alike. Newspapers have the option to include maps, custom demographics, market statistics and promotional graphics on their CMRs.
