Audit ServicesCirculation
Paid Circulation Audit
Discover your ad sales potential with an ABC paid circulation audit. By having your circulation audited by ABC, you put your publication in powerful company. An ABC audit can bring about increased exposure to media planners and buyers—the very people who determine where valuable client dollars are spent.
Do your advertisers plan their media buys with ZIP code data? ABC's ZIP code audit (part of the standard ABC paid circulation audit) verifies these circulation breakouts for more than 1,400 daily and weekly member newspapers. As an additional targeting tool, percent of household coverage is provided for each town.
Learn about the factors that may influence the timeliness of an audit.
Learn how to prepare for your newspaper audit.
Apply to be an ABC newspaper member.
Non-Paid Newspapers
ABC can audit non-paid newspapers if the newspaper is owned or operated by an ABC member and has at least 50 percent of its circulation derived from home-delivery. All specifics are included in ABC's Non-Paid Newspaper brochure (PDF*). If you are interested in obtaining a non-paid newspaper quote, please fill out our questionnaire. If you are interested in a print copy of this brochure, please send an e-mail to or
Group Audit Plan
ABC members who sell advertising in combination with other weekly newspapers—regardless of ownership—qualify for a GAP. This option provides substantial savings in addition to an every-other-year audit and helps advertisers see the big picture by showing all group members on a single report. Circulation is broken out separately for each newspaper, including a separate ZIP code breakout.
Market Definition Review
Have ABC staff explain the different market concepts available. Discuss the ABC City and Retail Trading Zones or Newspaper Designated Market and other reporting options. Have ABC update your market's geography. A realignment of the market could result in better service to your advertisers and increase your household coverage.
Population and Household Estimates
ABC reports include current census counts as well as updated estimates of population and households for your market as well as each county, community and ZIP code. New estimates are assembled for review prior to report disclosure.
