Audit ServicesCirculation
Sunday Select and Branded Edition Audits
Many newspapers have various Sunday Select and Branded Edition type products. When audited and included on newspaper circulation reports, these types of products give advertisers a comprehensive view of the newspaper's market reach and distribution channels. There are different reporting options to consider when having a Branded Edition or Sunday Select publication audited by ABC. Several criteria determine whether the Branded Edition or Sunday Select product can be reported on Publisher’s Statements and Audit Reports, on a Consolidated Media Report, or via individual membership with stand-alone reports.
The chart below describes the requirements, the corresponding reporting options and the proper contacts at ABC for additional information and pricing.
| Reporting Options | |||
| Publisher's Statements & Audit Reports | Consolidated Media Report (CMR) | Stand-Alone Reports | |
Requirements | |||
| Must be audited |  | | |
| Must qualify as a branded edition | | ||
| Requires Paragraph 3 | | | |
| Requires 50 percent home delivery | | | |
| Requires filing of Publisher's Statement | | | |
| Requires separate ABC membership | | ||
Format | |||
| Flexible/promotional format | (See CMR prototype) | ||
| Standardized format | | | |
Data | |||
| Data available in FAS-FAX | | | |
| Data available on eStatements | | | |
| Allows for total media footprint—may include print, digital, broadcast, mobile and other products | | ||
| Additional information and pricing | Contact your Publisher Relations Manager | Contact: at (224) 366-6412 or at (224)-366-6356. | |
After reviewing the chart, please contact the corresponding representative listed above to discuss the audit process.
"Sunday Select and other similar programs are excellent examples of how newspapers continue to develop innovative business opportunities that help us better reach our desired audiences. Just like other forms of newspaper advertising, Macy's values the transparency and detailed, ZIP-code level data an ABC audit provides. ABC audits give us confidence that our media plans are maximizing our return on investment and I encourage all newspapers with Sunday Select programs to incorporate that circulation information on their ABC statements."
Christopher Daly
vice president of media--ROP/inserts
Macy's Marketing
Related Links:
