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To remind everyone about the essential role of the ABC audit, we recently created some new communications materials you may see in print and online in the months ahead.

• For advertisers, we created print and online ads that spell out why the ABC audit is vital to ensuring accountability and transparency.
  
  
• For publishers, we reinforce that ABC provides the gold standard of audits and ensures credibility and comparibility.

Advertiser ads Notice the wallpaper effect that reinforces the rallying cry. The white paper, "8 Reasons Why Having the Right Audit Matters," is available for advertisers to download.
These banner ads carry this same theme onto the Web.
How about publishers? This ad encourages publishers to proudly tout their ABC audit. A white paper has been created just for them.